Christina Chaey reports:
“The MTA’s iconic blue-and-gold MetroCard, wielded daily by 8.5 million New York City public transit riders, is getting a new look, brought to you by retail stores around the city who are turning your transit card into a coupon.
Starting this week, NYC riders will start seeing branded cards featuring coupons or promotions from retail stores.
Gap, for example, is using the MetroCard’s real estate to promote its newly remodeled flagship retail store in Chelsea. It’s also offering MTA riders 20% off through November 18 when they present their Gap-branded MetroCards at any retail location.”
This is what we in the biz call an opportunity…
what if you have a express pay? Doesnt this encourage waste by promoting the idea that if you want all the deals you have to get a new card each promotion? can you email me the coupon when I re-up my card?